Federico Garolla Federico Garolla (Naples, 1925 - Milano, 2012) was little more than 20 years old when Arrigo Benedetti called him to Milan to continue his fledgling career as a journalist that began in his hometown of Naples. The move to the Lombard capital marked his journey towards photojournalism. He produced hundreds of articles for prestigious Italian newspapers, namely L’Europeo, Tempo Illustrato, L’Illustrazione Italiana, Oggi, and foreign publications such as the Paris Match, National Geographic, Colliers, and Die Stern. In the 1950s he worked for Le Ore magazine alongside Federico Patellani, Giancolombo, Paolo Costa, and Franco Fedeli. The publication was better known as an erotic magazine that until 1967 had columns dedicated to contemporary cinematography and culture. As an epic poet of images, Garolla depicted the unforgettable birth of Italian high fashion and its protagonists such as the young stylists and models that conquered the international scene. Simultaneously, he also aided the arrival of a vibrant cultural life in the post-war period. He depicted artists, writers, musicians, actors and actresses of cinema and theatre, but also ordinary people on the streets of the city. In 1956 he founded the Foto Italia dell’Agenzia Italia, becoming its first director. In the ‘60s he opened an advertising agency with which he created campaigns for companies such as Cirio, Locatelli and Spigadoro. In 1976 he began to work with Rai as a director of a few columns for the news network. He produced high-quality reports dedicated to cultural Italian sites such as museums, areas of archeological monuments and landscapes, and food and wine tourism. These reports were subsequently published by Mondadori, Rizzoli, Domus, De Agostini and other publishers. Born out of this experience, Garolla founded a small publishing house in the 1980s with the writer Mario Monti, to publish guides dedicated to Italian museums which drew on his store of images collected over the years. Photojournalism remains at the base of Federico Garolla’s work.