The agency Infatti consists of three major protagonists: Paolo Spada is a versatile entrepreneur and digital strategist who has worked with major global brands since 1993. He has founded and directed several digital agencies and currently collaborates with the creative group Infatti, assisting companies like Zeiss, Lenovo, and Difa Cooper. Viola Cadice, a sociologist, founded Telesma in 1995. She engages in research and cultural heritage projects with institutions such as Politecnico di Milano and Torino. Cadice also undertakes storytelling ventures for clients like Capgemini and Zeiss while pursuing her passion for photography and travel. Giorgio Menzio, with a design background, co-founded Telesma with Cadice and later established Infatti with Paolo Spada. His interests include web and UX design, video editing, and music composition. Menzio has held creative positions at renowned agencies and publications, bringing his expertise to diverse projects.